Jeroen Broux

Creativity in design and realization is the common thread in the life of Jeroen Broux (Hasselt, °1981). In 2003 he graduated as a Master in Graphic and Advertising Design at Hasselt. After gaining 8 years of experience in advertising agencies, he began working as an independent graphic designer in 2011 with his own studio Imagica.  The style can be described as strong, sleek, clear and balanced. After years of working with digital images and designs on screen, he wanted to get back to working with his hands on canvas and paper. In 2019, this resulted in a first series of paintings.

“My work departs from a reduction of form to its most elementary structure. Through geometric fragments and rounded volumes, I explore how visual language relates to space, architecture, and bodily perception. The compositions are built from seemingly simple forms, yet function as visual constructions in which tension arises between mass and void, hardness and softness, precision and intuition. The forms appear to shift or anchor themselves within the plane, creating an ambiguity between two-dimensionality and spatial suggestion.

Color plays a fundamental role in this process. Warm, earthy tones are used to enhance the physical presence of the work, while contrasts and interventions within the plane disrupt and reconstruct legibility. This generates a rhythm that is experienced both visually and physically.

My practice operates at the intersection of painting, architectural thinking, and formal investigation. I am interested in how minimal interventions can generate a maximum spatial and sensory impact, and how abstraction can function as a direct, almost physical experience.

The work invites the viewer not only to look, but to engage with the image: as a space to be read, moved through, and experienced.”